Artificial intelligence (AI) is a crucial driver of business transformation. As companies embrace digitalization, artificial intelligence (AI) has become a critical component of driving growth and ensuring business resilience. The drivers are predominantly: • Not the technology but customer expectations and needs • Immense potential to disrupt established expectation norms • Demand for realizing the full potential of AI and Humans working in tandem

The emphasis is moving away from goods and services and toward experiences. To gain a competitive advantage, businesses use digital platforms and AI technology products to boost customer interactions, increase operating efficiencies, and create new revenue streams.